I tend to always want the free market to find the balance as well, however medical care price markets for everything are not a free market. Between patent regulations allowing for extension and monopoly combine, liability on producers, pressure from investors for profit and returns, with those prescribing and taking the drugs having no connection to the price and value the forces that drive pricing are a maelstrom. I have worked in pharma research both internal to the companies and as an external independent data reviewer. I am also aware of a both subtle and overt collusion to fix data and pricing. While I think government does nothing well this is area is a dark cave that could use some light.