I agree that social confidence (some might say dominance) remains attractive to women, but I'd also argue that geeks are becoming a little less shy as intelligence and technology is considered cool or sexy.
I couldn't possibly agree with the 4th point "Stay Focused. Stay Focused. Stay Focused." more. I constantly find myself chasing new shiny objects (aka business opportunities) that seem like a good idea at the time, but usually turn out to be huge time sinks and take me away from focusing on our core service.
Have you considered adding a community section where people can interact with each other, whether that be coaches sharing tips and drills or players checking out videos posted of highlight reels or tricks (And1 style)?