Even better, in my mind, would have been for them to use this new conveniently found data to create a rebuttal post: "Why you should (sometimes) pay for online dating"
I'm glad there is going to be more competition in this space.
Currently, I don't really have the need or desire to manage my own Hadoop cluster, but I haven't been completely satisfied with Amazon's Elastic Map Reduce offering either.
Definitely interested in any beta tests and/or feedback for that!