@zwm so i partially agree with you. there are few other reasons why both the content and ad industry is in a funk.
Married to Business model not their consumer: most of the content producer (music, video, tv, books, news etc) were trying to hold out with their old business model (think: buying album only or newspaper subscriptions). As new platforms emerged consumption patterns changed yet the model did not changed. In a leaked email by Jobs to Murdoch regarding e-books publishing, Jobs clearly warned that if books were not made available at price points, delivery methods and platforms to today's consumer behavior, we shouldn't be surprised to see a Napster moment in publishing industry.
Those who have held stedfast in their old ways have suffered. Only now we can see some revival of music thru subscription via Apple Music and Spotify--but it took years and a lot of failed startups to get here.
Ads: Head in the sand moment: Having worked in this industry i see a few common occurrences:
1_ ad agencies have made it a point not to learn about emerging tech, actively invest in them or be the agent of innovation. Just like content industry they are happy to pick u 15% of cut from the buyer and the seller of ads, just b/c they can
2_ over last 20 years there is a steady increase in marketing budgets as a % of revenue by everyone in some cases up to 20%. Obviously CEOs will expect the CMOs to be accountable and present a ROI model vs the traditional 'sunk marketing costs'. Thats where data came into play. However, in actuality data is really being applied with very little thought.
Combination of laziness and apathy are some of the reasons for shitty ads.
What i find it intriguing if the quality of ad content is good and delivered in a meaningful ways then people wouldn't mind it (eg: Super Bowl ads).
But then again it takes a lot effort and thinking. I'm however, hopeful.
Social Antibodies regarding cell phone use is far more prevalent in Western (US) than in (most of) Asia for example. It is perfectly normal at all levels in business to take a phone call including movie theaters just to inform the caller that the recipient is in a movie theatre.
Japan on the other end has a culture of absolute mobile silence in the subway for example.
Why i like and dislike DBX (note: i'm completely on AAPL ecosystem in HW):
+ sync works better than any other out there
+ its quick in sync esp between other machines in same network
+ sharing folders and links is much easier than other including iCloud
+ developer adaptation is high on mobile apps which is turning out to be increasingly valuable last year or so
- expensive and limitation of option plans
- extremely poor biz plans and tools, esp if you're a startup
- privacy: hugely concerned about it and haven't heard much from their comms teams about what they are doing to protect me or providing backdoors or govt snooping. (better to move to iCloud for personal info)
- no new noteworthy features - almost 'feels' like the product is stuck in 2012 era
- MS and DBX integration sounds awesome on paper, i have had an incredibly frustrating time using it. Both companies are pointing finger at each other for live editing and sharing.
Once developers start offering iCloud as sync option often, i'll move over.
Married to Business model not their consumer: most of the content producer (music, video, tv, books, news etc) were trying to hold out with their old business model (think: buying album only or newspaper subscriptions). As new platforms emerged consumption patterns changed yet the model did not changed. In a leaked email by Jobs to Murdoch regarding e-books publishing, Jobs clearly warned that if books were not made available at price points, delivery methods and platforms to today's consumer behavior, we shouldn't be surprised to see a Napster moment in publishing industry. Those who have held stedfast in their old ways have suffered. Only now we can see some revival of music thru subscription via Apple Music and Spotify--but it took years and a lot of failed startups to get here.
Ads: Head in the sand moment: Having worked in this industry i see a few common occurrences: 1_ ad agencies have made it a point not to learn about emerging tech, actively invest in them or be the agent of innovation. Just like content industry they are happy to pick u 15% of cut from the buyer and the seller of ads, just b/c they can 2_ over last 20 years there is a steady increase in marketing budgets as a % of revenue by everyone in some cases up to 20%. Obviously CEOs will expect the CMOs to be accountable and present a ROI model vs the traditional 'sunk marketing costs'. Thats where data came into play. However, in actuality data is really being applied with very little thought.
Combination of laziness and apathy are some of the reasons for shitty ads.
What i find it intriguing if the quality of ad content is good and delivered in a meaningful ways then people wouldn't mind it (eg: Super Bowl ads).
But then again it takes a lot effort and thinking. I'm however, hopeful.