This is hilarious. I started doubting this is random.
http://tiffzhang.com/startup/?s=1256537720
"START SPELLING.
Spelling. Everyone talks about it but only the truly delightful are able to spell day in and day out. Here at Spellly we understand your commitment and want to give you what you need to take your spelling to the next level."
It is hard to tell though whether the audience is dyslexic or spelling bee participants.