Thank you kindly for for the detailed and thoughtful comment. We definitely need to do a lot better job explaining our USP. The biggest differentiator is that that you can start tracking conversions (and attribution) in 2 minutes in an intuitive way. We also allow you to tie individual customers to referrers, pages and specific ads.
I really appreciate the comment. If you think about ROI for each individual customer, it's really tough to calculate that in Google Analytics. Say you have a SaaS product and customer X sticks around for 2 months and customer Y spends sticks around for 2 years. Those are two very different returns and certainly not easy or obvious to track in GA.
As a consultant, I'm sure you know how much even very sophisticated people struggle with this. I'd guess less than 1% of Google Analytics users know there is a multi-channel funnel view, and even fewer can understand it.
That's fair...I should disclose that we have a competing product.
Big congrats to Ross. It's very impressive to build a company to $1MM in a year. I wish we heard more stories like this. It's far more interesting to me than reading about Xero raising a bunch of money.