The way I use Google Maps a lot is for discovery. I look at the map of New York to see cities around it. When I look at a more zoomed in level of the city I want to see different boroughs and major roads. More zoomed in you want to discover shops and businesses. The bareness of the current Google Maps makes it very unsuitable for these functions. For example, even at full zoom level it only shows a few (<5%) of the shops and bars at the city center where i live. If i want to get a feel for a city (where are the most restaurants, where are the shopping centres, etc) the maps are really bad for that unless i go searching for the specific terms in the search bar. But that is the down side of the search bar: you never finf something you didn't know you were looking for.