What you just described isn't native advertising, it's an ad placement.
Native advertising is when the content of the article is influenced to push the sponsors message.
It's a sophisticated version of 'advertorial' and deserving of all the shit that gets kicked at it.
Of course, all content is potentially influenced by sponsors messages, but with native advertising people should be in no doubt that this was an explicit part of the process.
If anyone should go down first its Steve Heymann who also led up the ridiculous 40 year sentence against soupnazi.
from wired:
'The FBI investigated that hack, but in the end no charges were filed. Aaron wasn’t so lucky with the JSTOR matter. The case was picked up by Assistant U.S. Attorney Steve Heymann in Boston, the cybercrime prosecutor who won a record 20-year prison stretch for TJX hacker Albert Gonzalez. Heymann indicted Aaron on 13 counts of wire fraud, computer intrusion and reckless damage. The case has been wending through pre-trial motions for 18 months, and was set for jury trial on April 1.'
And re: soupnazi, throwing a hacker (even a hacker who was actually criminal) in with violent offenders because he pissed off the wrong people is fucked:
"After his sentencing, Gonzalez was transferred from Wyatt to the Metropolitan Detention Center in Brooklyn (before ultimately ending up in a prison in Michigan). Situated between a loud stretch of the Brooklyn-Queens Expressway and Gowanus Bay, M.D.C. is brutal, even for a prison. Populated by hardened offenders, it is among the last places a nonviolent government informant would want to be. “The place is terrible,” Agent Michael said. “But you know what? When you burn both ends of the candle, that’s what you get.” Even Gonzalez was impressed by the government’s indifference to his comfort. He says he always knew it would stick it to him somehow, “but I never thought it would be this badly.”"
As much as I respect Peter Theil I think this whole 'where are the flying cars' thing is a dead end.
Its essentially a futuristic projection of the 1950's, a time when no-one had any idea things like the internet would exist.
Imagining a society around transportation needs is redundant. Commuting is rooted in an era where cities grew around industrial activity that made the environment unpleasant (as opposed to the country / suburbs) hence the desire to travel between the two.
Vehicle emissions aside this isn't so true anymore.
Communications technology changes the way we think about distance, its much less necessary for most workers to group in the same space.
I think the future is about local communities / neighborhoods, remote working via the internet (from home or from mixed co-working spaces), and better public transport between districts and nodes such as airports.
The internet is going to continue to radically transform our society in ways we can barely imagine - and I don't really see why flying cars need to be part of that future (although recreational jetpacks would be fun:) )
So you get something that's easy to write, works with plain text formatting, and can be viewed with full HTML styling.