Many common misconceptions here, the main one being that online advertising is completely click-dependent. The biggest share of the ad dollars is actually coming from brand-building campaings where dollars are spent for impressions that aren't even optimized for KPIs related to clicks.
exactly, you nailed this. it is a lot more about your cookies than anything else right now. That might change in the future but the most valuable impressions are still those very basic retargeting impressions to the advertiser.
Nope, that's just to deceive you. They still just want/need your attention and more of it every year on more surfaces. Online Media is way too profitable to "pivot" away from it :)
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