As being a part of the team, I think the point of the start up was to show that anyone can do it, it being making that green show up. You just have to hustle. We took something we enjoyed (perhaps was losing it's joy by day 3 but still a ton of fun) and we turned it into a venture that anyone would be willing to work that half day / month for that profit. We weren't trying to revolutionize start up weekend or show other teams that profit is the only thing that matters. We were just trying to fulfill Noah's challenge (http://www.appsumo.com/sumo-jerky/) and show that if you hustle you can make it.