No doubt there is a robust resale market for iPhones, but if I'm not mistaken, this article fails to take into account initial subsidized market prices when making it's lifetime value calculations. Yes, iPhones are subsidized too, but not completely; whereas most Android phones are not subject to the same price-fixing policies, and can be purchased via authorized Verizon, AT&T, Sprint, or T-Mobile resellers at significant discounts. In fact, 90% of Android phones -- even those with unsubsidized price tags of $500 -- can be purchased for FREE (or sometimes $.01) with a contract from a carrier-authorized retailer such as Amazon or Wirefly. So yes, if you walk into the Verizon store and pay $200 for a Droid 3, your lifetime cost may end up being higher than an iPhone. But if you have a brain, and get your Droid 3 from an authorized Verizon dealer, you pay $0 for the exact same product, and the math shifts rather quickly.