The problem for me is that my wife is constantly trying to get into programming. The industry is already gender-biased enough. If she thinks that this is the kind of thing that programmers want - she's going to be turned off from continuing down that path.
It's hard to believe that anyone in this industry - after everything that's gone down in recent years - would be ignorant enough to create this.
There's a direct link in "Our Philosophy" to http://programming-motherfucker.com/ (which also seems terribly misguided) but I really hope - for Zed's sake - that he's not involved in this idiotic project.
I guess they're winning though, if they got on the front page of HN.