it could have been better if google have added storage and caching facility right on the box, that would've helped people to reduce the total data usage for passive contents like videos.
Every now an then we see this happening. One or other major companies plays a catch-up game. It's the matter who does it first and then who keep up with it. In early days for input device mouse introduction both Apple and Microsoft were trying to get their hands on the technology and were trying to make it to market before the rival.