The article is unclear, uses subheadings that have no connection to the content and is far too long. I am not surprised that their startup crashed and burned, if they cannot even write a clear article.
From looking at the description of their app on Appstore:
"With this mobile app, field workers can receive jobs sent to them from the TradesCloud web service and then update them in the field. "
their service seems to have been a way to message the staff in the field.