what if mobile carriers where not allowed to discriminate whom they could sell zero-rated services to, so each service provider/app should have the freedom to choose the business model that works best for themselves?
what if 3rd parties where allowed to buy zero-rated URLs or IPs in "bulk" from all the carriers in a geography, making it much easier to contract all mobile carriers?
preventing companies to provide zero-rated services increases the digital divide as it inhibit people who cannot afford to buy a data plan to use services. In many areas of the world, the majority of mobile consumers are on pre-paid plans and have zero credits most of the time (most countries have calling party pays, so a smartphone with zero credit is still very valuable to receive calls)