Hmm, did you try selecting "gin" from the drop down menu at the top of the Stocking Up box? We default to showing everything liquor stores offer, but you should be able to narrow down to just the base liquor you want.
We're working toward defaulting to a "recommended" view, where we use info on what you've liked before to make recommendations. Chances are, if you're mostly interested in craft beers and red wine, we won't be stressing Natty prices for you.
Maybe this is hopelessly naïve, but I almost feel like having to navigate through sticky legal restrictions offers some advantages to a startup. For one, it's a barrier to entry for competitors. But even more, it forces you to be creative with monetization, and lets you tackle some interesting problems others may have decided to skip.
"Cheap" and "best value" is a subtle difference right now. But we're moving toward keeping track of the average market prices of items... and then "best value" becomes those offerings that are most reduced from the average.
The great thing about drinking is that it's an inherently social experience. Where are my friends going? What great deals or events can I find -- and show off to everyone I know?
Then there's the power of the crowd. One extra customer is great for a bar, sure. But 20 people coming in as a group? That's worth offering a steep discount to. Social deals meet the super variable, high-margin world of nightlife.