Its the one thing I didn't write about is that we all bring our dogs to work and are trying to build a world class culture as much as anything. When you do what you love its just doesn't even feel remotely like work!
We knew it would be a big channel but it was only when writing that post that it was driven home to me. 42%. And we still have so much to improve and speed up etc. The notion that people only sign up on desktops and get the credit card out there is dead now. People trust mobile for all sorts bow like you say
We wouldn't have had the growth we have had without Facebook. Its the most targeted and cost effective ad platform the world has ever seen. Not suited to every business of course but I do think a lot of people underestimate just how effective it can be.
Niall the CEO of company here. We are pretty close to 50 depending on where they ship to, what package people go on etc. It starts to get way more interesting with volume though at 5000+ boxes providing we get that far!