Great chat about a technology existing as a core belief of the company from the get go. Interesting to see how fast they were able to grow, and still stay grounded.
Thomas Knoll, Founder of Primeloop, talks about why he’s baked the “no internal email” rule into his company. He talks about the insane benefits to workflow, culture, and sanity, as well as how any company can start to implement the same processes, regardless of size.
Personally, I saw it as an interesting study in what palettes people are choosing to represent the purpose of their applications. I wouldn't change your palette based on this, in fact, differentiation could help you to stand out.
The content is all contained in the base download so there is no wait for the user.
To serve from our own server there would be a delay - Apple also has a serve that lets you deliver assets from their server, still a delay, but much faster infrastructure than we could afford.
That's a great idea regarding the subscription - we didn't think we'd be eligible because we're a game / book hybrid but I'll look into it again.
Regarding the "Parents can't resist" - I ment that in regards to School Apparel as that was their description. 97% of the parents that download our app can resist ;)
You're dead on - our "whales" were 3% of our users.
We never released 10 books w/ out the Buy All option so you're assumption is correct - we have no data on this. You could be correct in that it was solely content as a gating factor, had we tested incrementally we would have firmer data in this area.