>An article about the past and future of Apple that doesn't mention Jonathan Ive?
Can someone explain this to me. I keep hearing about how big Jonathan Ive is in relation to Apple and I think I've even seen a book that claims he is the genius behind Apple. But from what I see and understand he is mostly a designer who executed on Steve Job's ideas (it's hard to think of the very quirky and exacting design of Apple Products not having some major input from the quirky and exacting Jobs) and I've even read somewhere that his major contribution to the original Ipod (arguably the product most responsible for Apple's comeback) was the white color of the earphones. Are you sure you're not just replacing the cult of Jobs/Cook with the cult of Ives. I genuinely would like to know why a product designer gets so much praise/credit for Apples success since great design is only one of many reasons (and probably not even the most important) for the great products they make