The quote from the article, “my work life sort of is my personal life.” is the common attitude put forth by the sort of employees that a company like Zynga attracts. Young, without family or interests outside of work.
A company with a focus on long term employees that will stay and focus on the underlying structure that permits the business to exist will be more interested in hiring and retaining employees with interests that encapsulate more than simply staying late into the evening to "crush some code."
I really looked forward to a Bank Simple account for years, but at this point I use a high yield account for my checking. Switching to Bank Simple would cost me about $200 a year, as their banking partner offers a pittance in terms of interest on checking.
His 401(k) could simply be a self-directed investment account. I have one that is a Roth IRA. You are limited in what can be deposited into the account, but it can grow without limit from capital gains.
I have always thought that Facebook's success was tied to their targeting of the next generation of consumers, that is college students, who had not yet made a brand or technology commitment.
In this way, they gather together a core group of users who in turn draw marketshare away from others both within and outside of their generational cohort.
In my family, it certainly worked that way with my sister pulling my mother, father, and eventually myself into using Facebook as the primary way to share family information.
There are several hot-button issues that I can't help but think you drizzled over your posting to increase the likelihood of visceral reaction by the demographic this posting targets.
Either that, or I have to conclude that the Heuristics you mention are sullied by personal bias, and if so should be reviewed.
It may also be that your blog is part of the svbtle network that has triggered my personal biases.
It's a community for making and sharing interactive fiction (aka "text adventures") entirely from your browser, using a crazy-ass "natural language"-inspired language called Inform 7.
Some stuff is broken and missing, lots of rough edges.