One can read the Bible on various different levels: as a historical document, a document specifically for you, and so on.
It has many surprises (like the example you gave). Heck, if the Old Testament was made into a movie, it'd be R rated.
My current favorite scripture is the origin of the pet. It's in Genesis 2:18-19. Adam was lonely in the Garden of Eden, so God provided Adam with animals for companionship. Adam gave a name to every one of his animal friends.
It's an endlessly fascinating book. I have many versions of it for study, but I prefer the King James.
Of course it's for increased shopping through mobile. My daughter bought a Kindle and she admitted her ebook purchases have increased tenfold. Others have told me similar.
I'm deathly afraid to get one for the same reason.
Frictionless purchases and vertical channel integration makes perfect sense to me.