I would rather not give a range. Anytime you give a range for a quote (even though this is not a quote, it kind of is), the person on the other side will go with the lower value, rendering your higher value meaningless.
A simple "Sorry - I cannot disclose due to contract signed" should fix the issue. There isn't much the company or recruiter can say beyond this.
Think of a salary negotiation as an Enterprise Sale. Always force the other side to offer a number first and try and try and delay this until they see value in your service (i.e. after the interviews)
You are on the right track there. I have been thinking of something like this for a long time. You are essentially building a SaaS framework as a service. I do not know how easy this would be to build, but I do believe this could have a real future - especially when you make it super easy for a small company to create a SaaS app.
It is interesting that the first module you plan to build is the marketing site. I may have started with something more core to the SaaS experience. But then again, you might be correct in doing so.
You also do not need to build all the parts of the ecosystem yourself. You could integrate with apps that provide very specific SaaS services like baremetrics for saas metrics, getdrip for lifecycle emails etc
With my design skills the best I can come up with is a text logo in Gimp which looks really really bad. I've seen a lot of sites that show up with such a logo and it does not look good. Maybe to the technical HN crowd a logo doesn't matter, but a lot of people would be put off with a bad looking logo and that would definitely affect feedback and validation.
Nice site. Has the income come down due to a reduction in traffic spend or just a loss in rankings due to reduction in freshness metric wrt SEO or any other reason?
I believe that it truly is a problem - specifically with respect to scalable marketing and especially if the founders are engineers with a great dislike of anything marketing related (yours truly included).
We like to believe that once we launch and get a handful of users, the viral effect will take place and bada-bing bada-boom we will have a million users. Movies like social network make it look like Facebook reached its first million users drinking and coding 24/7 (I still love that movie) - but the truth is that you have to put the effort in building relationships with your users and there is no scalable way to do that.
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