What: Petpoc is an iPhone app for pet owners to snap, edit and share photos of their pets. Use virtual stickers to express yourself and your pets with silly costumes and accessories. Targeted towards a young female audience who have a strong affinity to their pets. http://www.petpoc.com
Why: Because pet owners are under served in the App Store. Either the existing apps are poor quality or they focus on being a social media network for pets. I believe a relationship with your pet is a very personal thing and so the focus is simply on your pet, not anyone else's. The target audience clearly enjoy expressing themselves and customising every facet of their digital lives so I provide simple tools to empower them to do that with their pets.
Congrats on shipping. I haven't downloaded it yet but the App Store screenshots look low quality/compressed. Probably not noticeable on an iPhone but I see it on my desktop.