I think the key question is whether they will reach that level of users...I guess not. To reach 10 million + users which is the only way I see to make this worthwhile would take a massive amount of effort in a crowded marketplace like this, it isn't likely at all.
So with that being said, going freemium is probably the death-knell for the product.
So with that being said, going freemium is probably the death-knell for the product.