I wonder why CL doesn't create an API and charge for it's usage. The data is clearly valuable and they own it, but that doesn't mean that it can't use multiple views.
I see a lot of great (spectacular in some cases) videos being posted on vimeo. Most of these are as you said, young people with 5Ds making short films. However, it is still a leap of imagination to think that people will switch to shorter content over films and TV.