For the time being, we are doing a run with the special edition box. The future of the packaging is still to be determined, but we will be trying a few different directions.
But for now, we are really excited to have a box that people can keep & use after the chocolate is eaten.
It might be. I am trying to focus on my own distribution channel at the moment. I was thinking if people like this, and I need to scale, then I will turn to kickstarter!
So, is it that generally start-ups just don't patent?
We've discovered two main things: Generally when companies start getting traction, they become a target for patent suits (i.e. Foursquare). Secondly, for start-ups that do have patents and end up going under, their IP is often sold to trolls and eventually can circle back around to hurt other start-ups.
We want to help stop this by building a crowd sourced defensive patent pool, where everyone who does have patents comes together and agrees they will not assert against each other. Assuming start-ups have patents, is this not something they want? Or do we not have the right model?
What sort of things would you like to make? Personally, the next logical step is a chocolate pacman :)