Only a fool will believe that Israel will attempt this kind attack without informing US and UK counterparts and getting confirmation that they would stand down even disable the warning systems.
Your insurance will cover your children even if they are not listed in the insurance contract. Being redundant to be clear: if a random driver hits a pedestrian child, parent's auto insurance will cover the costs even if they are not involved in the accident. The insurance company may chose to not pursue legal action even if they pay for the costs. The injured party can still do.
Main failure is, it converted a well known brand and box image to a generic one. There are at least 10 of them at a given time at the supermarket. Brand recognition is a time saver for the consumer to minimize the search time.