A couple of greatest hits:
[–]LouisDeFeo 2 points 16 hours ago* and:
[–]strik3three 2 points 16 hours ago and:
[–]HomerPepsi 1 point 12 hours ago And the winner (appeal to common practice fallacy):
https://twitter.com/MartinShkreli/status/656180089747611651
And yet the popular assumption remains the same, because it is the ignorance of the general public that perpetuates it and not the lack of research.
The solution: stop calling it popular assumption and start treating it as fact, journalists.