Anyone accusing The Financial Brand of "lazy journalism" hasn't spent much time on the site. The Financial Brand uses Google Alerts to find new financial institutions starting out on Facebook. If you are assuming that The Financial Brand simply copy-pastes press releases from Google Alerts, you are way off base. Google Alerts are used to find things like http://thefinancialbrand.com/28070/50-of-the-most-spectacula... Google Alerts are used to identify banks and credit unions that are undergoing name changes and rebrands. All these are used as first-hand sources for original articles.
The site is not an "aggregation" service. Regular readers of The Financial Brand know this.
And FYI - I'd pay for the service if that what Google needs.
The site is not an "aggregation" service. Regular readers of The Financial Brand know this.
And FYI - I'd pay for the service if that what Google needs.
Sincerely,
Jeffry Pilcher, Publisher The Financial Brand