It is possible that they overpaid based on the success of Draw Something, but they could release another star app with the Omgpop team, or even improve their existing apps! I guess we'll find out later...
Drop.io: $10M
Snaptu: $70M
Instagram: $1000M
Having everybody talk about your latest acquisition: Priceless!
There are some things money can't buy. For everything else, there's Facebook.