Thanks a lot! Yeah indeed, unless you go towards a private message, social media is still one-to-many.. With email you can build a much more personal relation.
It is not the problem with people creating the ads that they don't want to create HTML5 banners. The problem lies with most media buying agencies that won't accept them for reasons like their system is not ready to handle this (HTML5) yet or the most heard reason that they want Flash banners even with old versions of Action Script because they seem harder to block by ad-blockers and thus think that more people will watch them. They forget the fact that most people are annoyed with them also ;-)
If you create a truly brilliant ad which is targeted to the right audience and let them do something with your brand inside the ad for example people are more willing to view them in my opinion in stead of just forcing them the same old banner over and over again only with a different brand in them..
Looks interesting, but how does this compare to services like Klout, Peerreach, Peerindex, Kred etc.? At first sight it looks like a sort of reputation score like the other services.