I think some of it is the Indian-ness of the product. They're not trying to blend in, they're trying to be themselves. If that makes it different, and if it costs them customers, that's ok too! It's the price of a personality. Unlike companies that try to hide their non-US image by using stock pictures and VOIP contact numbers, NotionInk's message (to me, at least) seems quite clear: "We're a small but ambitious company in India. This is what we're building!"
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I think some of it is the Indian-ness of the product. They're not trying to blend in, they're trying to be themselves. If that makes it different, and if it costs them customers, that's ok too! It's the price of a personality. Unlike companies that try to hide their non-US image by using stock pictures and VOIP contact numbers, NotionInk's message (to me, at least) seems quite clear: "We're a small but ambitious company in India. This is what we're building!"
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And I like that.