For those interested in seeing Dan Wagner in action, this is a video Christmas message (4.44 mins) sent to all staff in December 2015. Powa went into administration in February.
I like his suggestion to replace 'Standard Model' with the name 'Core Theory'
"The quantum revolution gave this revelation: we’ve finally learned what
Matter is. The necessary equations are part of the theoretical structure
often called the Standard Model. That yawn-inducing name fails to convey
the grandeur of the achievement, and does not serve fundamental physics
well in its popular perception. I’m going to continue my campaign, begun
in The Lightness of Being, to replace it with something more appropriately
awesome:
Standard Model → Core Theory"
the big difference is that 5 days are scheduled for a game of test cricket, everyone's expecting it and enjoy it accordingly, if it's not finished after 5 days the game is declared a draw.
http://youtu.be/sWhI5YK-_No