It feels like Reddit but with an emphasis to users and a better interface (with elements of Pinterest, Rockmelt, Scoopit).
Nice interface and it's feature rich for a launch. However I felt a bit overwhelmed with the amount of features that I couldn't actually see the deep core benefit. For example, collecting snaps to snapzines. Or upvoting links. Or browsing serious articles vs gifs. Or the gamification. Or the tribes...