Well written article and as a non-tech founder with experience starting a business, you nailed it. I started a company that I didn't know anything about prior to starting and if it wasn't for a lot a lot a lot of hustle I'd be in a much different place then I am today. It's great to have my own office, employees, and take care of personal finances from the revenues my business generates. The reward is great. But the hustle never stops. Actually that's the most exciting part of the business. Is waking everyday with a mission and being solely responsible for the success.
People that want reader are not using +. It's awesome! And any way I can increase ROI on my Adwords I support. If google can suggest my brand more often to the proper peeps based off data collected that means greater sales for me. Know the user!