Bad for the startup, but what about the founders? If they are not allowed to cash, they can end up with nothing: condolences to them.
As for J.Fried, it's easier to get a few millions from Bezos, then take money to the founders WITHOUT selling, then advocate others to take the risk he didn't have to.
See DHH interview on This Week in Startups #46:
"Money taken from (Jeff Bezos) went to the founders and wasn’t to grow the company"
Exactly. If you ignore the hype, Quickbooks online provides descent app and info for $9.95 a month, and really killer features for $34. More than enough.
Cashflow etc are the basics.