But what about Google testing 7 and 4 results per SERP page?
I mean no offence but if you guys are showing less organic results there is nothing Google could say to convince me that they not promoting ads more than organic results?
I agree ADS are just as relevant if not more than organic results and in most cases better than organic results as people spending money on the ads, normally spend a lot of money and time in their products and or services as well as landing page to ensure the UX is great and that it will lead to a sale.