I highly doubt it, unless they've recently hired a genius. They've been struggling to explain what the Pan Am Games are to the Toronto residents over 18 months. Not a PR hit so far.
I don't see what's traditional in this plan. It takes an hour to fill, 10 minutes to update. It's not a huge commitment, and you can always change direction, but in the meantime everyone on the team is on the same page.
A lot of founders just don't know how to get started with marketing. Now I can link to this. This a better time investment to fill this out than to read half of the so called marketing advice you can find online.
I don't think it has anything to do with time, but with this definition: An organization formed to search for a repeatable and scalable business model.
I curate a collection called "About Data". You have no idea what kind of submissions I get. They need to clean up the site already, too easy to start spamming collections and post links out there.
It goes beyond those who read the post. Some people asked their friends on Twitter and came back with an answer. Others found the information on crowd sourced websites.