It is probably a SHA hash of a one-liner proof of concept that he has that he doesn't want to reveal as yet, but wants to prove that he was talking about at a later date.
I'm a UNIX geek and I too love "well designed websites" - and imho that site isn't a well designed website.
The majority of us are probably using a touchpad on our laptops and the scrolling thing is just horrible in that case.
The target customer will expect easily laid out information (as this is a web-based monitoring service) and if they see this "at the front door" then they'll run a mile.
Immediately interested by the title of this post as I'm using a competing product (Scout App) right now, clicked through and subsequently left the site within 10 seconds.
That is a terrible website considering your target market are UNIX geeks.