If you come by and swipe a quarter off my desk, I'm going to be way more pissed than if you came by my desk and left a quarter.
The delta of my being pissed is way bigger than the DMU of +/- $.25, or my feeling if I'd parted ways with that $.25 in a variety of other manners.
I don't know if what I'm experiencing is or isn't "loss aversion". But it's not "just DMU".
This is an important distinction. In my experience, people equate "loss aversion" with "unwilling departure of money" and "windfall" -- i.e. being unwilling to be swindled or ripped off.
If you come by and swipe a quarter off my desk, I'm going to be way more pissed than if you came by my desk and left a quarter.
The delta of my being pissed is way bigger than the DMU of +/- $.25, or my feeling if I'd parted ways with that $.25 in a variety of other manners.
I don't know if what I'm experiencing is or isn't "loss aversion". But it's not "just DMU".
This is an important distinction. In my experience, people equate "loss aversion" with "unwilling departure of money" and "windfall" -- i.e. being unwilling to be swindled or ripped off.