Apple has tried amateur. The were very early out the gate with the podcast directory through iTunes. I think they were hoping that Podcasts + AppleTV would be an end-run around the cable companies and content providers.
Turns out, not enough people wanted amateur podcasts. I'd wager that the easily availability of paid Hollywood content drives far more people to the iTunes ecosystem than the free and easily availability of podcasts.
So I think their experience indicates their customers value professionalism.
Turns out, not enough people wanted amateur podcasts. I'd wager that the easily availability of paid Hollywood content drives far more people to the iTunes ecosystem than the free and easily availability of podcasts.
So I think their experience indicates their customers value professionalism.