Virgin mobile phones mailed one of those Love Heart candies to business as apart of a "we love our customers" campaign. Unfortunately they got crushed by the post - resulting in white powder filled envelopes being mailed to lots of US business in the middle of the anthrax scare.
About time.
Many people's lives have been saved by being able to send a text to a friend from somewhere in the backcountry / offshore where they couldn't make a call but there was enough signal for a txt.