Emailing local clubs may prove successful but your worry there is that a "fundraising" email may get marked down as spam.
You have to find a way to target the decision-makers in a club. It may be a case of knocking on doors, attending events etc. to get those first clubs on board.
It is an interesting concept and I can see how it could be beneficial to an organization.
However, I don't think you sell it well enough, especially on the Pricing page. I need more of an incentive - tell me what I'm getting for that price. Is that price a subscription, one-off payment or what? Is there a free-trial? What happens if I miss the count-down deadline?
You have to find a way to target the decision-makers in a club. It may be a case of knocking on doors, attending events etc. to get those first clubs on board.