EYE! OH! DIGITAL CABLE!
WATCH A LOTTA CHANNELS!
WHENEVER YOU'RE ABLE!
THE PRICE IS NICE!
LET ME PUT IT ON THE TABLE!
ONLY NINETY NINE DOLLARS WHEN YOU SIGN THE LABEL!!!
There are trains underground, and I can enter and exit their tunnels twice a day, every day for a month, on trips as long as I can tolerate, and I'll pay less for that than cable. Trains underground cost less than cable.
The oddities were still out there, as a subculture, but no one was actively shoveling them to the forefront of television in hopes of a slight ratings bump at the sheer spectacle of yet another train wreck.
TV didn't have to try hard back when the only competition was movie theaters. In the 80's, before cable became a fashionable norm, some television stations could still rationalize "going off the air" between 1 a.m. and 6 a.m.