Unchecking that box only stops the personalization from happening automatically. The floating toolbar still appears asking if you'd like to opt-in (at least on yelp.com)
"On reentry, you’ll be able to hear the distinct pings of single molecules of helium and hydrogen hitting the carbon-fiber vessel as it begins to encounter the atmosphere."
And I can't find a primary source, but the consensus seems to be that Sony paid 30,000 kroner in cash for their share of Spotify, which jibes with the figures in the OP: http://www.p2pnet.net/story/26736
My inner cynic thinks Clement carefully avoided stating that the consultations will involve regular citizens, as opposed to just industry reps. He's implying a more open process, but his words say we'll just end up with more of the same.