I think that Mathematica is innovative and love Mathematica. What I object to is that pretty much everything I've seen in the ads is touted as "revolutionary" when, in fact, it pretty much seems like a small upgrade to Mathematica as we know it today. One of the breathless accolades I read touted the "new" way you could type a one liner and have a video of an outline from your cam. Very nice, but I went to my old version of Mathematica, typed in the exact same thing with the exact same results. So while it's cool that Mathematica/Wolfram Language can do this, at this point in time it's hard to see where the new, circa 2014 revolution is coming about.