Possible answer: Promotion for the merchandise. The promoters get tons of videos and commentary floating around talking about their products. As for the site making any kind of money, maybe in direct advertising for page views relating to the promoter.
The more 'ads' of people begging, the more it seems like people really really want the product and the more funny / entertaining it is the more views it will gets further reinforcing the popularity of the product... well, that's how I'd do it. I can't imagine more than a few weeks of lots of cold calls to get tracking with a few companies that have plenty of product to use for promotion to kick things off.
The more 'ads' of people begging, the more it seems like people really really want the product and the more funny / entertaining it is the more views it will gets further reinforcing the popularity of the product... well, that's how I'd do it. I can't imagine more than a few weeks of lots of cold calls to get tracking with a few companies that have plenty of product to use for promotion to kick things off.