Kick is not affiliated with Bench in any way. We've onboarded a significant number of customers from Bench onto Kick before this happened, so this may have been why were were mentioned.
We're working fast right now to try to provide resources and help Bench users migrate and will be sharing updates here: https://x.co/kickfinance
Hey all, a lot of people I speak with imagine a "launch" as a single email you send to your audience. The effect of this is quite suboptimal–it doesn't build anticipation or give you data about what's resonating.
We recently went through 100's of online course launch email sequences and pulled the best types in one place (I've seen data on hundreds in the past year). I'd argue a similar set of emails could apply to any online product you're launching. That said let me know what you think here.
We actually drop the transaction fee once you're actually making money. Check it out: usefedora.com/pricing.
To your point, if there's a free tier with a transaction fee, doesn't that mean it's totally free to use? We handle all the hosting for you, so it's a little misleading to call this system free.
With Fedora, we make money when you do - which is an amazing alignment of incentives if you ask me. This really helps people who are just starting out and want to use a robust product. Right now folks using Fedora teach near 400,000 students in any language you can imagine.
Disclaimer, I Co-Founded Fedora and you have any questions, feel free to reach out [email protected].
I'm from GrowHack and submitted this post. As an add on, and even perhaps even disclaimer, I do hope folks use this tactic for good. Email responsibly and send all hate mail to Ankur.
Hey guys, as you know, the biggest risk for startups today isn't product, it's acquiring and retaining the right users.
Developed in partnership with GrowHack and seed-stage investor Quotidian Ventures, the User Growth Bootcamp is an offline and online 8-week curriculum designed to reduce that risk by thinking deeply about your engine for growth and to learn by actually doing.
Students learn by meeting with a new practitioner each week who's an expert in their domain. One instructor, Ankur Nagpal helped built a viral engine to bring on 200M non-unique users through Facebook apps. Another instructor, Cassie Lancelotti-Young headed marketing at Savored which was acquired by Groupon, and now leads Analytics and Optimization at Sailthru.
The curriculum for the program is based off of a set of online courses which has grown to thousands of students. One GrowHack client and student includes Booktrack. Paul Cameron, CEO at Booktrack relates:
"In just over five months since Bookrack released its Booktrack Studio Web App it's user base has grown 30% every month, with 300,000 users creating more than 3,600 Booktracks in 30 different languages and have spent more than 2.5 years reading - this is without a mobile app which has just been launched"
If you know someone who'd be a fit tell them get more information and apply here by April 7th.
I don't think the argument is focused on what Meetup should do, but what they could do if new user acquisition were a priority. It's a growth tactic that can be balanced with retention and engagement approaches, that Meetup right now understands and is heavily investing in.
Taking this approach also doesn't mean you'd have to go full throttle. You could test and decrease the pace by only allowing a segment of quality organizers the ability to create their own app.
Nothing wrong with an umbrella approach - I'd argue it's likely that Meetup cares a lot more about retention and engagement, and cross-selling other high-quality events, than any type of acquisition at this point. Users bring in other users through word of mouth is a pretty compelling approach.
That being said, if they wanted to open up their new user acquisition efforts on mobile they could let users brand and launch their own applications in addition to their main app.
They could do it in the same way you're becoming more able to customize a meetup landing page now, and tuck promotion of other similar events, or even the main meetup app in the background.
This type of approach could appeal to organizer who really cares about their own brand. Think large conferences and related topics, who'd love to use a Meetup backend, but need to differentiate their brand.
On the search point would you agree that someone searching for "soccer" in the iOS store would be interested in an app dedicated to doing soccer in person?
Yep, the ideal case is when you can blend selling, learning and using. As soon as you type something into Google's giant field, even if it's not what you're looking for, you're able to do all three.
Maybe we should call this type of site the "onboarding try hard." Probably just a sign the product designer hasn't figured out what they want their user to do, so instead decides to show you the entire car lot and hope something sticks.
It can be good to set expectations as much as you can, which isn't easy to do. Importing contacts during onboarding, for a product who's core value improves the more relevant people you can interact with is a solid practice, even if the majority of your users don't do it.
To your point on Twitter, instead of "like" remember they do have "favorite" which is a pretty similar form of feedback. It also appears the way they handle getting those initial interactions is encouraging other to "follow" you. They can do this even better if you actually do import your address book :)
Love this strategy. Something like this would make for a great startup, and there actually is one doing something similar in NYC called LocalResponse. Their approach is a little different in they're focused on marketing rather than customer development or conversion.
We're working fast right now to try to provide resources and help Bench users migrate and will be sharing updates here: https://x.co/kickfinance