I'm friends with seekely, and we have gone back and forth about the idea of framing the "winner" as the "least popular", which as a negative connotation, vs. using terminology like "unique", which has a more positive connotation. It could be that by using the more negative language, people would believe that the free t-shirt is a consolation prize for having bad taste, as opposed to being excited about being special somehow. However, it's a completely subjective assessment in either direction. What did you all get as a first impression (or did it even register with you in that way)?