There are cycles to everything. Cycles go between two polarities. I think that 2012 is about a large important polarity flip. An analog 1-bit going back to an analog 0-bit (or vice-versa).
This context is known. But the content is unknown. We don't know what will happen, how it will happen, or how long it will take. Peace on Earth? Apocalypse? Maybe.
But whatever it is, we'll look back and say, "The turning point was somewhere near the year 2012."
Produce Widely, and Consume Narrowly?
At least, at first. Dip your toe in a couple of pools before choosing which ones to dive in to.